To change the way we obtain our medicines and expand its reach, two years ago Amazon announced Amazon Pharmacy. Now they are releasing a new product to further disrupt the prescription drugs industry, both big and small drugstores.
Today, Amazon Prime users in the United States can enjoy a new service – RxPass! With this program, subscribers pay just $5 per month to gain unlimited access to generic medications. Premium health care at an affordable price has never been easier with RxPass!
Amazon announced that their inaugural service would cover 80 common medical conditions with generic drugs, such as Losartan (a hypertension medication) and Sertraline (to treat depression). Plus, they have hair-growth pills too! Unfortunately, they are tight-lipped regarding plans to add more medications.
The 80 conditions were chosen to make the offer appealing for a wide range of customers. According to Dr. Vin Gupta, Amazon Pharmacy’s chief medical officer, more than 150 million individuals in the U.S. take one or more medications from RxPass’ selection currently.
RxPass, which should not be mistaken with the other B2B healthcare service RxPass, is only accessible to U.S. Prime users and will serve as an additional incentive for Amazon’s membership tier that started off offering free shipping but now offers services including entertainment, grocery shopping etc., in order to promote increased buying from customers. Unfortunately however; those on government medical plans such as Medicare or Medicaid aren’t eligible for RxPass because Amazon Pharmacy acts as a provider for these individuals so it cannot offer direct access.
As a Prime user, you can take advantage of this incredible offer by signing up for it in your app under the Pharmacy tab. All that’s required is just $5 out of pocket – no insurance needed!
Amazon has struck yet another game-changing move by introducing a flat $5/month fee for 80 different conditions. This service is tailored to those who are already spending more than this amount per month on medication or anticipate surpassing the cost in the future, as well as individuals searching for an all-inclusive and affordable monthly payment plan.
Furthermore, it is facing competition from other market innovations such as Mark Cuban’s Cost Plus Drugs initiative.
Amazon’s promise of convenience is unparalleled and its pricing reflects that value. Additionally, they are well aware of the gaps in healthcare services, so it only makes sense for them to capitalize on this untapped market opportunity.
The U.S. healthcare system suffers from a basic problem: it is largely reliant on health insurance and can be extremely costly even with coverage, driving many to not access the care they need. This issue isn’t exclusive to the American healthcare system, however; preventative and chronic care also sustain considerable damage due its effects as well.
“Navigating insurance can be a maze and getting to the pharmacy a burden. Sometimes that has led to poor outcomes: new medications don’t get filled, refills don’t get picked up, and patients suffer.”
For this reason, Amazon is offering RxPass as a way to make medical care more accessible and affordable. In the long run, this product could potentially save hundreds of dollars for individuals who otherwise would have to pay high copays, and in the short term, it will make accessing health care easier and more affordable.
RxPass is one of many examples of Amazon’s commitment to making healthcare more accessible and cost-efficient for its users. It remains to be seen how successful this endeavor will be, but Amazon has certainly made a strong case for being the go-to platform for healthcare needs.
Shivendra Tiwari is an Engineer and an MBA in Marketing. He is the Content head at Marketing91 and a thorough Online Marketing enthusiast. Shivendra loves to follow different brands and study their Business and Marketing tactics.