Amitabh Bachchan and Nexus Malls have joined forces to create a captivating film, giving us an exclusive peek into the world of their collaboration. Nexus Malls proudly unveils their film starring beloved brand ambassador Amitabh Bachchan.
Ogilvy’s creative minds developed a delightful film featuring Amitabh Bachchan assisting a family member in purchasing a lavender top at Nexus Mall.
Nischal Joshi, Chief Marketing Officer of Nexus Malls exclaimed:
“As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Mr Bachchan is our commitment to stay true to our brand promise of bringing a ‘ab har din kuch naya’ (a new experience everyday) experience for our customers, every time they visit our malls.”
This campaign is being promoted through both print and digital media, showcasing its broad reach.
Client: Nexus Malls
Creative agency: Ogilvy
Scripted by: Anurag Agnihotri and Piyush Pandey
Production house: Corcoise Films
Directed by: Prasoon Pandey
The campaign’s central idea is to demonstrate how Nexus Mall aims to make shopping an effortless and enjoyable experience. With Amitabh Bachchan playing the role of a salesperson, customers will be drawn to the mall’s shopping experience.
This campaign is sure to have a lasting impact on customers with its message of “a new experience every day”, something Nexus Malls stands by. With Amitabh Bachchan as their brand ambassador, Nexus Mall is sure to be a household name for all shopping enthusiasts.
We look forward to more such collaborations between Nexus Malls and Amitabh Bachchan, bringing unique shopping experiences to the public.
So, drop by your nearest Nexus Mall and shop for the latest trends with a little help from none other than Amitabh Bachchan! Go ahead, start shopping, and your favorite superstar! An experience that you won’t forget anytime soon!
Shivendra Tiwari is an Engineer and an MBA in Marketing. He is the Content head at Marketing91 and a thorough Online Marketing enthusiast. Shivendra loves to follow different brands and study their Business and Marketing tactics.