Apple Inc is preparing to revolutionize their Mac computers by adding touchscreens, a move that would defy the company’s longstanding traditions and go against what Steve Jobs labeled as “ergonomically terrible”.
With Apple engineers devoted to the project, it’s obvious that they’re seriously considering producing touch-screen Macs for the first time. This is according to people familiar with their efforts. However, until a launch has been finalized and plans are put into motion, there still remains room for change in this exciting opportunity.
For over a decade, Apple has claimed that touchscreens are not suitable for laptops and the iPad is more effective if customers desire to utilize a touchscreen. The company was also concerned that touch-screen Macs could eat into their iPad sales numbers.
Yet, with competitors continually improving the functionality of their computers by adding touch screens, Apple needs to keep up in order to stay relevant. As a result, Macs have become an even bigger revenue generator than iPads over the past few years and keeping pace is key for Apple if it wants its computer lineup to remain competitive.
After rigorous internal discussions, the corporation could potentially discharge its first touch-screen Mac as part of a groundbreaking update to the MacBook Pro in 2025. This information is confidential and has been obtained from anonymous sources who wish to remain unidentified.
Apple, a Cupertino-based corporation, declined to provide any comments on the matter.
Apple stocks gained 2.1% to hit $133.49 on Wednesday, in what has been an impressive surge of 2.7% since the start of 2023! As for its latest products, Apple is reportedly working on a touch-screen MacBook Pro that will keep the classic laptop design – including a standard trackpad and keyboard- intact.
However, the laptop’s display would be responsive to touch and gestures much like an iPhone or iPad. In time, Apple could spread its support of this feature to more Mac models.
Apple is revolutionizing their MacBook Pro design, taking it to the next level by utilizing organic light-emitting diode (OLED) technology instead of liquid crystal displays (LCDs). OLEDs offer increased brightness and colors that can’t be matched with LCD. By 2024 iPad Pros will also receive these same groundbreaking improvements in display technology!
Should the touch-screen Mac come to fruition, it would be a dramatic change in direction. The late Jobs proclaimed that having computer users reach up and interact with an upright screen does not succeed.
In 2010, he warned that vertical touch surfaces don’t last; after enduring extended periods of use, users suffer from fatigue in their arms.
When Tim Cook took the role of CEO after Steve Jobs, he was adamant in his beliefs that Microsoft’s attempt to mix tablets and laptops together was comparable to pairing a fridge with a toaster. In 2012, he asserted this opinion strongly on multiple occasions.
However, Apple has taken a different approach in other areas of the business. For example, Jobs once thought they would never develop phones or tablets–yet those have become two integral parts of their company today.
While its rivals Dell Technologies Inc., HP Inc., Microsoft, Lenovo Group Ltd., Samsung Electronics Co. and Acer Inc. have all adopted touch screens for their laptops, Apple has remained the only large computer maker to not offer one yet. However, there are clear signs that Apple may be considering a shift in direction soon.
In 2018, the company began by merging its own applications on iPad to Mac. The next year, it followed through with allowing external developers’ apps onto its platform. Fast forward to 2020 and now users can experience iPhone apps running seamlessly across all computers!
Unfortunately, the Mac’s lack of touch support has been magnified by this recent shift. It can be incredibly disheartening to attempt using an app created for iPhones on a Mac.
Despite the reversal on touch-screens, Apple is not making efforts to unify the iPad and Mac operating systems, as those familiar with the situation have said. It’s anticipated that the initial touch-screen Macs will utilize macOS.
For many years, Apple customers have been eagerly awaiting a touch Mac and the company had made multiple attempts to fulfill their wishes. In 2016, they launched an innovative Touch Bar feature which was virtually placed on the keyboard in order to control functions yet unfortunately it failed miserably due to its complexity and lack of support from app developers. As such, Apple discontinued this aspect altogether on their flagship MacBook Pro model within 2021.
By October of last year, Apple had softened its stance on introducing touch-screen Macs. At a conference, when posed with the question of possibility, Craig Federighi, software engineering chief had an ambiguous reply: “Who’s to say?”
Now, Apple appears ready to take the plunge. It’s time for them to decide if their customers have been right all along: that a touch-screen Mac is a viable, useful product. If so, the laptop’s display would be responsive to touch and gestures much like an iPhone or iPad.
An exciting prospect indeed, as it brings us one step closer to truly enabling the same apps and experience across both form factors. Stay tuned for what the future will bring.
Shivendra Tiwari is an Engineer and an MBA in Marketing. He is the Content head at Marketing91 and a thorough Online Marketing enthusiast. Shivendra loves to follow different brands and study their Business and Marketing tactics.