Ferrero Rocher rolls out its Christmas campaign featuring Hrithik Roshan

Ferrero Rocher, the iconic Italian confectionery brand, has kicked off its Christmas campaign with Bollywood superstar Hrithik Roshan as its ambassador. This new campaign aims to spread festive cheer and make this Christmas season even more special for Ferrero Rocher fans.

Ferrero India, the confectionary brand, has released a new digital video ad featuring actor Hrithik Roshan for its Christmas and New Year campaign. The ad features Ferrero Rocher chocolates and highlights the company’s holiday offerings.

The campaign’s goals reflect Ferrero Rocher’s Christmas ethos of providing consumers with a joyous and natural gift-giving experience for their loved ones. The Christmas campaign seeks to establish Ferrero Rocher as a premium brand and how the company’s products are “Precious like the people we love.”

Celebrating Christmas with our loved ones is a joyous occasion that deserves to be shared with something truly special, like Ferrero Rocher. The ad features Hrithik Roshan who perfectly encapsulates the spirit of Christmas with his charisma and charm, making it a perfect gift for this season.

The ad encourages viewers to savor the moment by gifting their loved ones with a decadent and luxurious Ferrero Rocher gift box. Hrithik, sitting in his house decorated for Christmas and filled with memories of past family Christmases, opens the new digital film. He explains how much he and his family love Christmas, sharing that they celebrate by becoming each other’s secret Santa.

Hrithik plans to fill the room with his favorite Ferrero Rocher to surprise his family because Roshans love Rocher. He is seen enjoying Ferrero Rocher, due to the hazelnuts, and ends by wishing everyone a #GoldenChristmas with Ferrero Rocher.

On the occasion, Zoher Kapuswala– marketing head for Pralines at Ferrero India– said-

“Looking at the overwhelming response we received for our Diwali campaign, we have further re-engaged with Hrithik for this Christmas & New Year season. Each Ferrero Rocher is created with passion and commitment which makes it the perfect premium gifting option for an occasion like Christmas and New Year. As a premium brand, we believe our alliance for the season with Hrithik Roshan, coupled with a strong digital campaign will continue to further strengthen our premiumness which is based on tenets of style and elegance.”

The #GoldenChristmas digital campaign will be promoted through social media and other online platforms.  The campaign has already been gaining traction with the hashtag, and with Hrithik Roshan as its brand ambassador, it is expected to create more buzz in the days to come.

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