Mahindra launches Metaverse platform for the upcoming XUV400

Mahindra has just announced the launch of XUV400verse, a metaverse platform for their electric model XUV400. This virtual environment is made possible thanks to!

This comprehensive platform will bring the brand’s virtual realms together to deliver a one-of-a kind customer experience, complete with photorealistic visuals. The XUV400verse will allow Mahindra fans and customers to come together, collaborate, socialize, and have a comprehensive product experience.

As Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra remarked:

“The XUV400verse will enable us to create a superior customer experience. We invite our community of young SUV buyers and enthusiasts to plug into this experience with their friends and family from the comfort of their homes. We are providing an environment that resonates with our next generation of tech-savvy customers, offering them an innovative and immersive experience.”

To allow customers to unleash their creative potential in the XUV400verse, the brand is gifting them with limitless experiences such as

Virtual Brand Showroom: You can step into the future with their virtual showroom! Guide yourself or explore on your own, while taking in the LED wall featuring spatial sound interactive avatars (Live and Non-Player Characters – NPCs). You can also check out brand-led merchandise and accessories in various zones.

Customise your avatar: In the XUV400verse, visitors can construct their own avatars and also invite others to join with them in an immersive shared experience.

Hyper-realistic 3D car configurator: By utilizing a 3D car configurator, users can explore a realistic representation of the SUV and make real-time customizations such as changing colors or discovering more features.

Virtual test drive: The XUV400verse is a game-changer for those seeking to test drive an SUV, with multiple modes and camera views that provide insight into all the unique features of this vehicle. Plus, you’ll also be immersed in billboards and cinematics from the brand – it’s like you’ve stepped right inside a virtual world!

It’s clear this virtual experience will offer something truly unique. With its immersive and interactive environment, the XUV400verse is sure to captivate Mahindra fans and customers alike. It’s a one-of-a-kind opportunity to explore all that the new SUV has to offer! Get ready to plug in, hop in, and experience the future of virtual car showrooms with Mahindra’s XUV400verse.

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