Meesho positions itself as a horizontal e-commerce destination in its latest campaign

Meesho, the e-commerce marketplace extraordinaire, has just announced its upcoming campaign titled ‘Meesho pe hai sab kuch taaki aap kar payein bahut kuch’. With an outstanding 8.25 lakh sellers and ~85 million active product listings spanning thirty categories, Meesho is aiming to provide Indian consumers with unparalleled access to a wide range of products at exceptionally low prices.

Meesho is an innovative horizontal e-commerce platform with a vast selection of products in categories like Home & Kitchen, Toys, Consumer Electronics, Kids Wear, Personal Care & Beauty and more. Meesho is constantly working hard to bring you the latest offerings by launching new categories and expanding its existing inventory.

Crafted and conceived by the innovative minds of DDB Mudra, this campaign showcases why Meesho is a top choice for Indian shoppers. Its primary objective is to encourage customers to break away from their restrictions and achieve their goals with the extensive selection of quality merchandise at affordable prices on offer through Meesho.

Our TVCs convey the story of a character who experiences resource scarcity in pursuit of their aspirations. But, with Meesho’s affordable products, they can continue to strive for excellence without hesitation. We understand that people sometimes shy away from realizing their full potential – at Meesho we work to address those concerns and give our customers access to the tools they need to take one step closer to achieving their dreams!

The videos display characters grappling with how to meet their goals, alongside pop-ups of products from Meesho. Three unique films capture situations that viewers can relate to a family dreaming about taking a vacation, young adults desiring to join in a dance competition, and an aspiring chef launching her cooking channel on YouTube. This campaign emphasizes the extraordinary value proposition offered by Meesho.

Nilesh Gupta, the Director of Growth at Meesho, expressed that

“After a tremendous 2022, we are excited to start 2023 with our new campaign which captures our customers and the role that Meesho is playing in their lives beautifully. From planning a family holiday to starting your own Youtube channel to participating in a dance contest, we believe that everyone can and should keep moving closer to their dreams/aspirations. Meesho is here to help customers in this journey with our wide selection of quality products for all needs at the best prices. Truly, ‘Meesho pe hai sab kuch taaki aap kar payein bahut kuch’.”

Rahul Mathew, the Executive Director, and Chief Creative Officer at DDB Mudra, provided his insight by saying:-

“When you have a range as wide as what you have on Meesho, you don’t just fulfill needs but you can help fulfill dreams and aspirations. And that’s what we sought to capture in our work. Simple stories that capture the role Meesho can play in the lives of millions of Indians.”

To reach Meesho’s key customers in multiple markets, DDB Mudra has launched a campaign on major TV networks like Disney Star, Zee, Sony Entertainment, and UTV alongside YouTube and OTT platforms. The ad will be aired in languages such as Hindi, Tamil, Telugu, Kannada Bengali Marathi across channels including 9XM SunTV VijayTV Gemini TV Zee Kannada Udaya TV Star Jalsha Pravah & ETV+.

This campaign is a great example of how Meesho can help you break away from resource scarcity and empower people to make their dreams come true. And that’s why Meesho is positioning itself as a horizontal e-commerce destination. So, if you are looking for quality products at affordable prices, Meesho is the place to go!

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