Messi says Namaste India, joins BYJU’s EFA campaign as global brand ambassador

On Tuesday, the world-renowned soccer star Lionel Messi shared a picture of himself on Instagram with folded hands to announce his appointment as global brand ambassador for BYJU’s Education For All (EFA) foundation. As one of Argentina and Paris Saint-Germain’s top players, he is now taking part in an even bigger mission: making education accessible for everyone worldwide through the EFA initiative.

In an Instagram post, the World Cup winning footballer wrote:

“Children are our future. And each child, no matter where they live or where they were born, deserves a fair chance. An equal opportunity to learn and grow. @byjus_app and their world-changing initiative #EducationForAll are helping children from underserved communities with access to world-class educational resources. I believe that this simple initiative has the power to change the world. One student at a time.”

Divya Gokulnath, co-founder of BYJU’S said-

“We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location. Messi’s passionate advocacy for education and children aligns perfectly with our own values at BYJU’S, and we look forward to working with him to expand the reach and impact of our Education for All initiative.”

She further added-

“With Messi’s famed assist, we are now set to double the reach and impact of EFA in the next two years.”

BYJU’S stated that, under the umbrella of Education for All (EFA), it offers its educational products at no cost to children from disadvantaged backgrounds.

In a press release following the announcement of Lionel Messi as global brand ambassador for BYJU’s and EFA, BYJU’s expressed their excitement-

“Based on the four pillars of accessibility, inclusivity, efficacy, and social equity, EFA is now enabling 5.5 million children to learn seamlessly regardless of their locational, physical or financial constraints. It is a first-of-its-kind multi-stakeholder initiative that reaches 400+ districts in 28 states through 175+ NGO partners and multiple state departments and district officials.”

With nearly 50% of the beneficiaries being young girls, and many coming from areas such as border regions or Naxal-impacted districts, it is clear that the EFA Program has had a substantial impact.

Lionel Messi is the perfect example of how education can bring about positive and lasting change in anyone’s life, no matter where they are from. His appointment as the global brand ambassador for BYJU’s and EFA will help to spread awareness about the importance of education, and the power it has to make a difference.

Leave a Comment