MMPRC launches campaign with McDonald’s Travel TV to promote Maldives

The Maldives Marketing and Public Relations Corporation (MMPRC) has teamed up with McDonald’s Travel TV in a joint venture to further elevate the Maldives’ visibility, particularly among German-speaking markets. Through this innovative campaign, it is estimated that 35 million consumers will be exposed to advertisements of the tropical paradise in approximately 700 McDonald’s establishments!

The company divulged that the advertisement will flaunt the unparalleled experiences of Maldives – be it its captivating underwater seascapes, marvelous shipwrecks, enchanting romantic moments or sumptuous sandbanks.

Moreover, the Maldives Marketing & Public Relations Corporation emphasized that this campaign strives to showcase their exclusive one-island-one-resort concept. To do so, it was essential for them to target specific interests and preferences of German markets such as Germany, Austria, and Switzerland accordingly in their advertisement curation effort.

The Maldives Marketing and Public Relations Corporation (MMPRC) states that the campaign will raise brand recognition in Germany’s language-speaking markets and reach a vast target audience.

In 2022, the Maldives was visited by an incredible 132,000 tourists from Germany and other German-speaking countries – making them one of our most successful source markets.

MMPRC has actively participated in a wide range of activities targeting the German-speaking market, such as campaigns with TUI Austria, TUI Germany, Condor and FTI. Additionally, they have also been visible outdoors through Dotcom Arabia. The company’s presence at IMM Germany, IMEX 2022 and ITB Digital Business Day further broadened their reach within this demographic.

Last year, MMPRC successfully marketed the Maldives as an overseas destination through more than two hundred unique initiatives in 22 foreign markets, including exhibitions, webinars and interviews. Furthermore, they conducted roadshows and familiarization trips to fully promote their message across multiple platforms.

The Maldives Marketing & Public Relations Corporation (MMPRC) proudly proclaimed that the most powerful validation of these initiatives came last year, when the Maldives was bestowed with ‘World’s Leading Destination’ at the 2022 World Travel Awards – a prestigious recognition held in high esteem within the travel industry.

For three years in a row, the Maldives has earned accolades for its magical hospitality that have earned it worldwide trust and admiration. In 2022, visitors from everywhere affirmed their loyalty to this special destination with another prestigious title.

In a momentous success for the Maldives, MMPRC secured a historical first last year when they were named ‘World’s Leading Tourist Board’.

This is a powerful testament to their hard work and perseverance in marketing the country as an idyllic getaway for travelers from all over the world.

Therefore, the MMPRC’s collaboration with McDonald’s Travel TV is another exceptional milestone in their commitment to making the Maldives the world’s most sought-after destination. Their campaign will not only help to further strengthen the destination’s brand image, but also contribute towards driving a larger and more diverse international audience towards the Maldives.

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