Myntra is proud to announce Bollywood actress Anushka Sharma as its newest brand ambassador for the ‘beauty’ category. To showcase her prominent role, an ad film was created that emphasizes Myntra’s beauty and personal care offerings. As a top-notch star in India, we are confident that she will help elevate our product propositions and further solidify our standing in this space!
By means of this advertisement, the brand spotlights its vast beauty collection that consists of top-ranking labels and products to meet the diverse beautification requirements of a wide range of audiences.
Myntra’s ‘Find Your Own Beauty’ campaign is designed to impress; highlighting an astounding range of 7,0000 beauty and personal care products from 1,400 renowned brands across the world. From M.A.C and Estee Lauder to Anomaly, Bobbi Brown, Forest Essentials – Myntra has it all!
To provide their customers with an unparalleled shopping experience, the platform has created several technological advancements. These include a skin analyzer, product finder, beauty profile and virtual try-on so that you can choose your products confidently.
Sunder Balasubramanian, CMO, Myntra said-
“Beauty is a natural extension of fashion. As one of the leading fashion destinations of the country, now Myntra’s fast-growing beauty and personal care offerings bring together an extensive collection of international, domestic, and D2C brands that cater to the needs and demands of every shopper.”
He further added-
“The new ad film with Anushka Sharma enhances Myntra’s position as India’s new beauty destination while putting forth our wide set of offerings in an engaging manner.”
While commenting about this association, Anushka Sharma said-
“Being an avid beauty enthusiast myself, representing Myntra Beauty was a no-brainer, as it’s a platform that offers products for everyone, regardless of the stage of a shopper’s beauty journey.”
This association will further Myntra’s mission to be the best beauty destination in India while allowing customers to find their own definition of beauty. With this, Myntra Beauty aims to bring the world’s best beauty and personal care products right at your fingertips!
Shivendra Tiwari is an Engineer and an MBA in Marketing. He is the Content head at Marketing91 and a thorough Online Marketing enthusiast. Shivendra loves to follow different brands and study their Business and Marketing tactics.