Pepsi ropes in Yash as its brand ambassador

Pepsi®, the beverage brand for young people, has partnered with megastar Yash to be its brand ambassador. Having broken all boundaries and becoming a major influence worldwide, Yash’s success at the box office is undeniable – making this disruptive collaboration between Pepsi® and Yash an extremely talked-about one amongst India’s youth!

This summer, Pepsi® and Yash are joining forces to create a dazzling collaboration that celebrates the culture of India. Pepsi® is renowned for its constant reinvention and innovation while Yash has been praised for his daring spirit in Kannada cinema, making him an extremely popular figure across the country. Get ready to be thrilled by this dynamic duo!

Expressing her views on the partnership, Saumya Rathor – Category Lead of Pepsi Cola at PepsiCo India remarked-

“We are thrilled to join hands with Rocking Star Yash, a name that truly defines the spirit of fearlessness and living life on your own terms – something that Pepsi consumers resonate strongly with. Yash brings a strong connect and influence over the youth that cuts across geographies. Yash will be instrumental in deepening consumer connect as we look to expand the brand’s footprint. We are excited for Pepsi’s journey in 2023 as we gear up to showcase the actor in an all-new avatar which is bound to leave fans pumped!”

Overjoyed to join the Pepsi®️ family as an ambassador, Superstar Yash commented:-

“I am exhilarated to engage with Pepsi and join them as the face of the brand. I believe in living life to the fullest, make most of each moment, and follow my passion unabashedly, which is synonymous with Pepsi’s philosophy. A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar!”

Yash kicked off his partnership with Pepsi by posting a video of himself taking a sip from an icy cold bottle, emphasizing his admiration for the brand to over 12 million followers. He proclaimed “I love you, Pepsi!” The public will soon get to see Yash in a new light through upcoming television commercials that are set to be broadcasted on both conventional and digital platforms nationwide.

Pepsi’s partnership with Yash is sure to bring in a lot of positive energy this summer. Get ready for Pepsi and Yash to take over India with their daring spirit!

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