For the fans of Kiara Advani, this news will come as no surprise! The personal care brand Kimirica recently announced that it has appointed Kiara Advani as its brand ambassador.
Kimirica Lifestyle Private Limited, the company behind the personal care brand Kimirca has signed Bollywood actor Kiara Advani as its brand ambassador. She will endorse the company’s bath and wellness range. The company said she will be appearing in digital ads and on billboards, promoting the brand.
Kiara Advani, who is currently enjoying the success of her latest movie Jug Jugg Jeeyo and Bhool Bhulaiyaa 2, will now be the face of Kimirica. The actress looks forward to representing the brand and its ideology as she is already a big fan of the brand’s values and products.
The actor stated while talking about the collaboration-
“The brand reached out to me and since I had used the products, I was sure this is a brand to watch out for.”
The Love Story collection has been created for the actor and is vegan, ethically sourced, and cruelty-free. She will promote it because it adheres to her personal values.
The company’s main clientele are hotel brands, such as The Leela, Hyatt, Fairmont, Marriott International, and Radisson Hotel Group. In addition to that, the company has retail stores in approximately 30 locations domestically and retails its products in about 25 countries internationally.
Kimi Jain, the company founder said-
“We are pleased to announce our partnership with Kiara Advani. Our passion is to spread joy through natural, sustainable, luxurious experiences. And our partnership with Kiara Advani aims to create awareness around how self-care is a way to shower yourself with love – something we could all do a little more of.”
The products included in the collaboration have all been handpicked and endorsed by Bollywood actors.
The Indian media and entertainment sector is anticipated to reach $30.6 billion by 2023, as stated in an EY report. The main drivers for this growth are the expansions in the digital, online gaming, and animation segments. This market is projected to have a CAGR of 13.7% from 2021-2023.
The ‘Playing by New Rules’ report found that digital media is predicted to bring in approximately 32.0% of all advertising revenue($3.2 billion)in 2021, which would make it the second-highest earner.
The overall size of the digital media market is expected to increase from $4.0 billion in 2021 to $5.8 billion by 2023, growing at a rate of 20.9% per year. This will make it the largest earner of ad revenues by that time.
Kimirica is the latest brand to capitalize on this digital media boom. With Kiara Advani now on board, Kimirica looks forward to reaching a wider audience and continuing its mission of spreading joy through natural, luxurious experiences.
With Kiara Advani’s popularity and Kimirica’s quality products, this is a combination that’s sure to take the brand to the next level. We can’t wait to see what the future holds for this dynamic duo!
Shivendra Tiwari is an Engineer and an MBA in Marketing. He is the Content head at Marketing91 and a thorough Online Marketing enthusiast. Shivendra loves to follow different brands and study their Business and Marketing tactics.