The Tata Group plans to open small, cozy Apple stores all over the country, according to two people aware of the development.
The iPhone manufacturer is partnering with Tata-owned Infiniti Retail, who manages the Croma store chain.
The Tata Group is in talks with Apple Inc. to open 100 small, luxury stores across the nation that will be 500-600 sq ft each. If these talks go through, Infiniti Retail (a subsidiary of Tata) who runs Croma stores would be in charge of the new Apple Stores. This information come from a recent report by the Economic Times (ET).
Apple stores will be located in malls, high streets, and neighborhoods. They will be smaller than Apple Premium Reseller stores.
Most Premium Reseller stores are 1,000 square feet or more. The smaller stores will carry iPhones, iPads, and watches. A retail consultant, who wished to remain anonymous, said to ET-
“Tata has already started discussions with premium malls and high streets for space.”
Apple is planning to launch its first company-owned flagship store in Mumbai, India, during the March quarter.
Industry experts stated that Apple notified its local franchise partners that sales would increase for both retailers and partners if company-owned stores were opened. 1.7 million iPhones were sold in India between July and September, as stated by CyberMedia Research (CMR).
Apple is looking to increase its sales in India and plans on improving production capability.
Mint’s latest report claims that Apple has ordered its three Indian producers, Wistron, Foxconn and Pegatron, to triple production in the next two years. The Cupertino-based tech giant is adding assembly lines and extra personnel to reach this goal.
An industry executive revealed to Mint-
“They’re looking to scale up the volumes that they make from India…it can rise by more than three times what they aim to make this year.”
If this happens, the country may be able to export India-made iPhones.
The launch of the small stores and the increase in production are both part of Apple’s efforts to increase its sales in India. It will be interesting to see what future plans the company has in store.
Stay tuned for more information as the story unfolds!