Last month, Elon Musk instigated a feud with Apple that was sure to leave us all in anticipation. Time passed before we knew it and Tesla has now unveiled the $300 wireless charging mat which showcases some of the remarkable features previously expected from Apple’s AirPower.
AirPower was designed with ease of use in mind; it could simultaneously charge a maximum of three gadgets without the user having to precisely locate its charging coils. Apple fans eagerly anticipated the release of this device in 2017, yet were left perplexed and confused by its absence until Apple’s eventual announcement of cancellation two years later in 2019.
Apple declared in a statement released at that time-
“After much effort, we’ve concluded AirPower will not achieve our high standards and we have canceled the project.”
It was perplexing that a company of Apple’s caliber failed to accomplish what appeared to be an uncomplicated task. Thus, it is justifiable to believe that Elon Musk meant this as a jab when he unveiled Tesla’s Wireless Charging Platform on Thursday.
Unfortunately, the Tesla charging station is merely a costly rebranding of the same technology which has been around for some time. They’re utilizing FreePower’s tech and simply giving it a trendy Cybertruck spin!
FreePower has generated immense success with its position-free wireless charging design, which they have licensed to other companies and is seen in highly rated products such as the Nomad Base Station Pro.
Reports from users prove that this wireless charger works as intended. Place any device on the mat, and you’ll receive an impressive 15W of fast charging power while being able to move it around without losing connection.
The Verge’s 2020 review of the Nomad Base Station praised its features saying that it –
“may one day be the future of wireless charging technology, right now, the current version is just too expensive and too limited.”
At the time, that device was priced at $229. Even though Nomad no longer produces that model, they still offer refurbished versions of it on their website for an incredible price of only $120!
FreePower has effectively tackled the issue of positioning on a wireless charger, but don’t think you can simply place your Apple Watch down on the mat. The Qi standard is only compatible with specific devices, and to charge your Apple Watch you’ll need either its magnetic puck or a MagSafe charger.
Tesla may not have achieved the pinnacle that Apple aimed to reach (which was charging multiple devices at once such as an iPhone, Apple Watch, and AirPods), nor did it create the technology behind it. Yet Tesla is still asking for a shockingly high price for its mat which fails to justify what this purchase entails.
Though it’s difficult to tell whether this launch was meant to rile up Tim Cook, it is likely that Musk just required some good news about Tesla circulating. On Friday, the electric vehicle producer’s stock price reached its lowest point in two years as anxiety over Musk’s preoccupation on Twitter escalated significantly.
All in all, we can assume that the Tesla Wireless Charging Platform is a solid device. Nonetheless, it doesn’t bring something new to the table and one has to question its pricing when compared to other options on the market.
That being said, perhaps it’s time for Apple to reconsider its AirPower ambitions and plan a return to the wireless charging scene. That is, assuming they can manage to make it better than Tesla and avoid an embarrassing repeat of what happened in 2019. Let’s wait and see!
With this new product launch, Tesla has once again proven that no company should underestimate its ability to enter a market at any time. The future of Apple and its wireless charging technology, however, is still up in the air. Will we see a new AirPower? Only time will tell!
So what do you think about Tesla’s $300 Wireless Charging Platform and Apple’s possible return to wireless charging technology? Share your thoughts with us in the comments section below!
Shivendra Tiwari is an Engineer and an MBA in Marketing. He is the Content head at Marketing91 and a thorough Online Marketing enthusiast. Shivendra loves to follow different brands and study their Business and Marketing tactics.