Twitter Blue to relaunch with the actual verification process, higher price for Apple users

Twitter announced a big news today – they’re re-launching their premium subscription, Twitter Blue.

Twitter is bringing back the Twitter Blue subscription this Monday, starting in five countries before expanding to others. This was announced by Esther Crawford, director of product management at Twitter.

A tweet from the company account announced that web sign-ups will cost $8 per month and iOS sign-ups will cost $11 per month for access to subscriber-only features, which includes the blue checkmark.

Crawford said that Android users can purchase on the web and use their subscriptions on their phones.

Twitter’s increased cost for iOS sign-ups might be an attempt to offset the cost of Apple’s 30% commission for in-app purchases, or simply discourage users from subscribing through the Apple Store. This follows a Twitter storm from Elon Musk over allegations that Apple was reducing advertising on the platform.

In the past, Twitter had attempted to make the blue checkmark — which is usually used to verify trustworthy and noteworthy accounts — available to anyone who was willing to pay $8 per month.

When we put a checkmark next to verified accounts, it resulted in users buying the checkmark to impersonate other accounts and wreak havoc.

To prevent people from falsely representing other individuals on the platform, Twitter has now put in place a review step before applying its blue checkmark to an account, Crawford tweeted over the weekend.

The social media platform Twitter is introducing more changes to how it displays timelines for users. Shortly, gray checkmarks will indicate government and “multilateral accounts.” For businesses, there will be gold checkmarks.

Crawford also tweeted

“Businesses who previously had relationships with Twitter will receive goldchecks on Monday. We will soon open this up to more businesses via a new process.”

Twitter is still experimenting with this new feature, so subscribers who make changes to their handle, display name, or profile photo will lose the blue checkmark until Twitter reviews their account again.

The company said that, with a subscription, tweets can be edited,1080p videos can be uploaded, and replies, mentions, and searches will receive less spam. Users will also have access to reader mode alongside their blue checkmarks.

For now, Twitter Blue’s main focus is providing verified users with additional features and benefits, but it has the potential to become something bigger in the future. We will have to wait and see what Twitter has in store for us next. Stay tuned!

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