Mirroring YouTube, Twitter is introducing a new feature that will showcase the number of individuals who have viewed each tweet—a view count for tweets! This upgrade provides users with an easy way to gauge how engaging their content has been.
In a tweet, Elon Musk proclaimed the launch of this new feature, saying:
“Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.”
He further added-
“Shows how much more alive Twitter is than it may seem, as over 90 per cent of Twitter users read, but don’t tweet, reply or like, as those are public actions.”
According to The Verge, a well-known American technology news website, users can now observe the view counters alongside comments, retweets and likes within their app. This update provides an in-depth look into exactly how much traction each post is getting!
Nevertheless, some tweets won’t display view counts such as those created in Community, Twitter Circle or “older” ones for which the data is not available. As per a helpful FAQ from Twitter.
According to The Verge, a view can be counted anytime your tweet appears on someone’s screen – even if it is yours. In a statement, Twitter says-
“Anyone who views your Tweet counts as a view, regardless of where they see your Tweet (e.g. Home, Search, Profiles, Tweets embedded in articles, etc.) or whether or not they follow you. Even an author looking at their own Tweet counts as a view.”
Additionally, when a tweet is seen from the web and then viewed on mobile, it will be considered two distinct views. Furthermore, these views will be seen by all users, not just the account’s owner.
On December 1st, Elon Musk announced the launch of a new feature that would transform text and image posts into video posts with public view counts. His vision was to bridge the gap between the existing video post format and all other content formats on this platform.
As explained by The Verge, this new feature seeks to capture the liveliness of Instagram and highlights how a basic assessment through likes and replies is not enough for an all-encompassing understanding.
Shivendra Tiwari is an Engineer and an MBA in Marketing. He is the Content head at Marketing91 and a thorough Online Marketing enthusiast. Shivendra loves to follow different brands and study their Business and Marketing tactics.