Volkswagen, the German automotive titan, is taking to the roads with their new campaign – #SafeLikeAVolkswagen – as a reminder of why they are renowned for being one of the safest car brands in existence.
Volkswagen’s #SafeLikeAVolkswagen campaign communicates the brand’s dedication to safety and simplicity by utilizing modern, witty metaphors of everyday life. This car-free advert showcases Volkswagen’s commitment to understanding human stories with clever representations of their vehicles’ top-notch security features.
Volkswagen Taigun recently earned an astonishing 5-star rating on Global NCAP’s crash tests, making it the first vehicle in India to receive such a prestigious accolade. In celebration of this momentous achievement, DDB Mudra Group created a distinctive campaign that showcases the car’s exemplary performance and safety measures for both adult and child occupants.
Abbey Thomas, the mastermind behind Marketing and PR, shared her thoughts-
“Safety is at the core of Brand Volkswagen. We build our cars with lots of emotion and passion, the same goes for our communication; emotional and light hearted. Together with our creative team, we hope to deliver this very important messaging on safety in an interesting and engaging manner to our consumers”.
Rahul Mathew, chief creative officer of the DDB Mudra Group, shared his enthusiasm regarding the work saying –
“As a brand, Volkswagen has been built around human stories. It’s in the name of the brand itself. Therefore, we thought the best way to illustrate our safety features would be through examples of how we navigate our every day.”
#SafelikeaVolkswagen’s captivating and entertaining narrative has struck a strong emotional chord with viewers on social media, leading to immense viewership.
With their brilliant new campaign, Volkswagen demonstrates that they are not only a leader in car safety, but also in innovative and creative advertising. As they proudly promote their 5-star NCAP rating, Volkswagen is sending a loud and clear message that they take car safety very seriously. Be safe, drive safe – like a Volkswagen!
Agency: DDB Mudra Group
Creative: Rahul Mathew, David Vaz, Shalmali Sawant, Alistair Pinto
Business: Nutan Sooda, Priyanka Yadav, Meghav Bhatt
Films: Rear Parking Sensor, Auto Coming Home lights, Electronic Stability Control, Auto hill hold, Rain Wiping Sensor
Production House: Dark Horse
Director: Shaanan Pereira
DOP: Party Sayani
Producer: Preeti Kalluri
Shivendra Tiwari is an Engineer and an MBA in Marketing. He is the Content head at Marketing91 and a thorough Online Marketing enthusiast. Shivendra loves to follow different brands and study their Business and Marketing tactics.